Thursday 7 July 2016

The King's Royal Project

Dropped by the King's Royal Project shop on the way home from the Doi Kham temple today. This is one of my favourite places for fresh produce as the items are really fresh and reasonably priced. 


About the Royal Development Projects

His Majesty, King Bhumibhol Adulyadej, had devoted his time, energy, and life to improving the lives of the Thai people and the development of Thailand all these years. His extensive travels to all parts of Thailand over the years have given him first-hand knowledge of the problems and difficulties facing the Thai people. This inspired him to set up thousands of development projects nationwide with the aim of raising the standard of living in Thailand.

Since 1952, His Majesty King Bhumibhol Adulyadej has initiated more than 3,000 royal development projects in various areas including agriculture, water conservation, healthcare, education etc.


About the King’s Royal Project

The King’s Royal Project is a development project that was started after His Majesty King Bhumibhol Adulyadej visited the northen hill-tribes of Doi Pui in 1969. During the visit, His Majesty King Bhumibol Adulyadej observed that farmers there were using the slash and burn method to clear land for growing crops. This reduced the forests to ashes, resulted in deforestation, and also caused other adverse effects on the environment. He also saw that the farmers were growing poppy plants, used to make opium, which was illegal and undesirable.

His Majesty King Bhumibhol Adulyadej then started the King’s Royal Project with the intention of using alternative crops to replace the poppy plants. These crops generated more income for the farmers than poppies and helped to reduce poverty, opium production, and deforestation, at the same time.

Today, the King’s Royal Project provides high quality fruits, vegetables, flowers, beverages, sauces, personal care items etc to consumers in Thailand as well as overseas under the ‘Doi Kham’ brand - all of the produce meet Good Agricultural Practices (GAP) regulations. Not only does the project give Thais easier and cheaper access to food that were originally grown abroad only, it provides employment to thousands of Thais and is also a model of sustainable and profitable farming.




















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